Experience
BPR specialises in results driven public relations and strategic communications.
With 40 years’ experience in Adelaide, Melbourne, Sydney and London working across a diverse range of sectors.
Approach
In addition to our creativity, strategic thinking and our strong relationships across local and national media, we pride ourselves on a consultative approach and delivering exceptional results for our clients.
Tailored to You
BPR tailors our services to meet our client’s unique needs, culture, resources and business objectives.
You may wish to use any or all of our communication services to meet your business goals.
Belinda Bocson
Director
Belinda’s well established career as a communications professional comes from having worked in the local, national and the international markets for over 20 years. Working across a diverse range of sectors including retail, leading food and convenience brands, property developments, museums, national parks and major tourist destinations.. Her passion and expertise in strategic marketing, communications and public relations are reflected in her outstanding results for each client. Belinda also has extensive issues management experience across her diverse portfolio.
Claudia Ielasi
PR Coordinator
Claudia is a dedicated communications professional with almost five years of experience in public relations and communications across a range of sectors including major South Australian festivals, motoring events, retail, property, and hospitality, and not for profit organisations. Claudia’s primary skillset includes public relations, copywriting, influencer marketing, event management, social media, and digital marketing.
With a passion and enthusiasm for sharing stories that should be heard, Claudia ensures that the very best is always delivered for her clients.
Favourite part of working in PR: No day is ever the same!
Highlight working at BPR: There have been many throughout the years! However, most recently, helping to share the story of little Sammy’s dream of becoming a police officer thanks to Mix102.3, and managing CheeseFest 2024, where attendee numbers were their highest post-Covid.
Chiara Carzo
PR ASSISTANT
Chiara is a passionate PR assistant with over two years’ experience. Her love for the arts has allowed her to apply her creative flair to the communications industry including in graphic design, social media management and brand and website development. With great attention to detail and a hardworking nature, Chiara ensures that all her work is of a professional and quality standard.
She has worked across numerous clients including charities, law firms, motoring events, cosmetics, food and cultural festivals and community sports.
Favourite part of working in PR: Working on so many amazing clients and forever learning more about the amazing businesses and offerings we have in Adelaide
Highlight working at BPR: There are so many! But creating the printed program for the 2023 Adelaide Italian Festival and doing the PR for Diving SA Diver, Jaxon Bowshire’s Olympic selection
Jess Sexton
PR Assistant
Jess is a young PR and marketing assistant who thrives in the communications industry. She is passionate about building relationships, content creation and delivering top quality work, and her attention to detail leads to outstanding results for her clients and the agency.
Testimonials
We saw a significant buzz of activity and positive stats reported during the brand launch period (the week leading up to the event, the event, and through to the article publication). The results were awe inspiring and really opened our eyes to the power of publicity. Other marketing efforts would kill to have results like this, so bang for buck we're absolutely thrilled at the volume of new opportunities BPR has generated for us through a strategic launch and PR campaign. Highly recommended!
Founder & Director - Argon
Testimonials
I provide strong endorsement of BPR. Over the last decade or so, I have engaged Belinda's company to promote significant events: the Bay to Birdwood Run; The Adelaide Festival of Ideas; South Australia's History Festival and the Adelaide Cabaret Fringe Festival.
Belinda and her team of enthusiastic, media and social media-savvy publicists have proven time and again their impact in attracting positive media and the all-important audience attendances. While based in Adelaide, their capacity to attract national media attention has contributed enormously to the growth of brand equity in our projects.
I have no hesitation in recommending to any prospective client that Belinda Petersen and team are strongly client-focused and deliver publicity campaigns that add value to any marketing strategy.
CEO - History Trust of South Australia
Testimonials
BPR was engaged by the investment group, which is a number of high profile South Australian business people, to launch the new six star hotel, The Oscar Barossa Seppeltsfield.
Belinda's strategic advice on timing of the announcement resulted in local, national and international coverage for the project across business pages, tourism publications and targeted luxury hotel publications with a media value in the hundreds of thousands of dollars.
This has in turn resulted in further discussion with state and federal governments for grants that will assist in accelerating the project.
Director - Luxury Hotels Australia
Testimonials
Belinda and her team have been an innovative and insightful support to OTR. Their strategic communication has enabled us to work closely with both local and regional media and gain regular coverage of our program initiatives and partners. BPR are committed to professional and consistent messaging across all channels, offering creative and timely solutions to our PR challenges. Their ability to coordinate and manage high level events and arrange guest attendance across government, media and corporate partners has also proved invaluable.
Belinda is always thinking about her clients and goes above and beyond to ensure every possible opportunity for campaign success – they became an extension of our business and a genuine PR asset.
Former Head of PR & Community - OTR
Testimonials
We have enjoyed fantastic success working with BPR over the last 5 years with campaigns being picked up locally, nationally and internationally. The team have the unique ability to review overall strategies and goals, developing well considered PR and communication strategies that have produced results. Belinda and her team are tenacious and hardworking, delivering commercial outcomes that are on brand and connecting the desired message to the right audience, while finding great ways to deliver our message that’s meaningful to all media channels.
Senior Brand Manager - Krispy Kreme SA
Testimonials
The BPR team is an absolute pleasure to work with and provide a wealth of knowledge, connection, innovation and support for our brand that has so far generated outstanding results.
Each member of their team is personable, relatable and they all have the ability to make us feel like our brand is the most important thing they are working on.
We are thrilled with the results Belinda and the whole BPR team continue to deliver. If you’re looking for a team with the knowledge, know-how and experience to deliver great results for your business, look no further!
Sales and Marketing Director - Burke Urban Developments + Newenham
Testimonials
Belinda and her passionate team are exceptionally professional, they go above and beyond their call of duty to deliver real solid results for the campaigns they have delivered for my businesses. They are genuine, approach all aspects of their work in a logical manner and are an absolute pleasure to work with.
The level of communication is exemplary from all staff which is incredibly important to me. Belinda is a great mentor and role model for the young people she works with. BPR is highly regarded agency and holds a very positive reputation in the industry.
Director - Cheese Fest & Ferment
Testimonials
We appointed Belinda and her team after a number of companies referred her to us, and also working with her on a key event at Sparkke at the Whitmore. Our business is complex, with a number of business units requiring individual PR strategies. We have been thrilled and delighted with her team’s work - most especially their ability to generate national media coverage for us so early in the relationship.
It’s refreshing to find a company where you work so closely with the founder, and in Belinda’s case, her eye is cast over everything that goes out so that we know it is timely, targeted and effective.
Co-Founder - The Sparkke Change Beverage Company