Brands – they’re everywhere! From the clothes you wear to the pen you use at work.

However, there tends to be some which stand out from the rest of the crowd.

So, what is that ‘je ne sais quoi’ that makes these brands louder than the rest? We’ve got a few tips to get you thinking!

First off, it’s all about Brand Identity

A brand is not just its logo, much rather an amalgamation of factors such as tone of voice, visuals, vision and objectives. These assets should be distinguishable from other brands (including your logo and other visuals) and be leveraged throughout all your channels.

Brands are also how you communicate with your audience, and establish a personality. Are you a conversational brand? Or a more professional, corporate communicator?

Consistency is Key

Repeat after me… consistency, consistency, consistency. Don’t forget it!

A golden rule for a good brand is to ensure messaging to consumers is consistent across the board. This means branding should stay the same over all channels, which will allow consumers to recognise who you are, no matter where they see you. Consistency is not only relevant to a brands messaging, but also with how the product and/or service which is provided.

A way for brands to keep this consistency is to create a ‘Style Guide’. Think of this as your brand bible, the ultimate handbook which details how your brand should look (for example, your logo within social media posts) and how it should talk (for example, tone of voice in the content posted on your website).

Transparency

It’s one thing to be a good brand, but it is another to be a good brand.

As we have discussed previously, trust and credibility (we know, this is a recurring theme for a reason!) is super important for your brand. Being an authentic, honest and trustworthy brand should rank high on your list.

Consumers want to know what’s going on – through the good the bad and the ugly – they just want the truth!

Transparency goes for not only the growth of your business, but also the maintenance of existing customers.

If you would like BPR to help improve your brand or guide you through the process, we would love to chat over a coffee.