Barossa Valley Chocolate Company
Background
BPR were appointed to launch the Barossa Valley Chocolate Company which officially opened its doors on 12 April 2019, becoming the first chocolaterie and cellar door to call the famous wine region home. The $5.5 million chocolaterie and cellar door houses a state-of-the-art chocolate kitchen. The visionary project, five years in the making, also includes an ice-creamery serving freshly made gelato and a 150-seat Benni’s Café, with a menu made from locally sourced food that is both fancy and fun.
What We Did
BPR strategically worked with a mix of traditional, social and online media to maximise awareness to all target demographics. We also organised the official launch event which had a guest list that included local government, Ministers and stakeholders as well as an influencer/media day.
Our Result
In the opening weeks we achieved media across TV, radio, online and print in excess of $300,000. The cellar door and chocolatier also had an overflowing carpark and lines out the door in the subsequent months since opening.
