Cheesefest 2019-2021

Background

Established in 2006, the first CheeseFest attracted 800 people and has since gone on to grow to a capacity of 20,000 visitors. In 2017 Kris introduced South Australia to CheeseFest&FERMENT with great success, and in 2018 and 2019 the two festivals were combined into one. In 2020 CheeseFest pivoted due to Covid 19 and CheeseFest: Gather and Graze was introduced to hold a smaller more intimate version of the much-loved festival. This year CheeseFest, Australia’s biggest cheese festival returned to its original location at Rymill Park/Murlawirrapurka with huge success.

What we did

We created a PR Strategy working with traditional, social and online media to raise awareness about the weekend event. We also arranged and managed a VIP list of guests that attended over the weekend.

Our Result

This year we achieved over $150,000 of media and PR value with weather crosses, print articles, online and social media postings.

Get in Touch

If you would like to find out more about how we can help your business, please get in touch.
We would love to have a coffee with you.

Level 1, 278 Rundle Street
Adelaide 5000
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belinda@bpublicrelations.com.au
0402 358 000