KickStart For Kids Against Period Poverty
Background
KickStart For Kids (KSFK) launched a new program, KickStart For Kids Against Period Poverty, to raise awareness, support and funds for South Australian girls experiencing period poverty. Director, Belinda, has been a board member for KSFK for a number of years and couldn’t be more proud to get behind this campaign and support young women in need. As part of the new initiative, KSFK are distributing free menstrual hygiene products to over 350 South Australian schools that currently participate in their breakfast program. The charity’s long standing partner, National Pharmacies, has also come on board and dispensed donation boxes across all 37 of their South Australian stores.
What We Did
We created a PR strategy working with traditional, social and online media to maximise awareness of the campaign and the issue of period poverty in South Australia. We secured both local and national ambassadors including national TV & radio host Ash London, Channel 7 presenter & journalist Rosanna Mangiarelli, SAFM host Rebecca Morse, SA BEST Member of the South Australian Legislative Council Connie Bonaros MLC, as well as TikTok stars and other social media influencers. This mix ensured we achieved a diverse audience and reached as many individuals as possible. We also managed the official launch event which helped the campaign to gain further awareness and raise important funds to help them kickstart the cause.
Our Result
We achieved media both locally and nationally, with strong social media coverage from a range of ambassadors. Through donations, ticket sales from the launch event and silent auction items, over $60,000 was raised, with these numbers continuing to grow. Most importantly we have had to date over 100 South Australian schools register to receive products which means we are well on our way to stopping period poverty in South Australia.
