BPR were appointed to manage the PR for the announcement of the new $50 million, six-star luxury hotel and day spa at Seppeltsfield which is set to become an iconic landmark for the Barossa and tourism industry within Australia from 2022.
What We Did
BPR strategically worked with mainstream media, hotel, architecture and tourism media to maximise exposure. BPR also liaised with: Premier of South Australia, Barossa and Light Council, South Australian Tourism Commission, The South Australian Tourism local and German office.
BPR achieved media locally, nationally and internationally to the value of almost $2 million with an estimated audience reach of 2.4 million.