Sparkke at the Whitmore and Sparkke Beverage Company
Background
BPR were appointed by the team at Sparkke to manage the PR and media for Sparkke at the Whitmore and Sparkke Change Beverage Company. Sparkke is a national brand with a number of business units that required a targeted PR approach both nationally and locally.
What we do
BPR strategically worked with the team over 18 months creating media awareness about Sparkke at the Whitmore’s award-winning restaurant fare, Sparkke’s Covid 19 pivot including at home meals, hampers, hand sanitiser and lotion creation, numerous events and exhibitions, new beer releases, and the launch of Sparkke Beverage Company’s new spirit brand Full Circle.
Our Result
Through a strategic mix of local and national media including industry, tourism, business and consumer, BPR have averaged a monthly media value of $269,410, totaling $4.8 million over the 18 months of working together.
