Brabham Automotive Australia Launch
Background
Brabham Automotive held its Australian launch in Adelaide on 30 May 2018, one month after its worldwide UK debut, unveiling the Brabham BT62 a white and green racing livery –where it would be officially seen in Australia for the first time. The vehicle was strategically unveiled, by the Premier, David Brabham, and the rest of the team during the formal event speeches, as it was tucked away into the side alley of the venue. It was also announced that Brabham Automotive would use The Bend Motorsport Park as its official Australian testing facility.
What we did
BPR were on boarded to help facilitate the launch guest list and to gain media coverage for the event. The aim was to create awareness for the new $1 million vehicle and announce its official Australian test ground, The Bend, and to highlight the local manufacturing of the million-dollar vehicle in South Australia.
Our Result
We successfully achieved both local and national media coverage, launching Brabham Automotive to the Australian and South Australian market, gaining awareness and helping to achieve sales enquiries for the $1 million dollar vehicle.
3.1 Million Media Reach
22 Total Pieces of Earned Coverage
