ODÉ
Background
BPR were appointed to launch the new North Adelaide restaurant ODÉ which opened its doors on O’Connell Street on 19 January 2024. The new culinary destination mixes the elegance of fine dining with the fun spirit of a bistro, celebrating classic flavours and techniques from French, Spanish and modern Asian cuisines.
What we did
BPR approached a wide range of local lifestyle media to secure editorial, including digital, print, TV and Radio. BPR were also responsible for organising a launch party for the restaurant, in which we managed a full guest list of VIPS, local businesses, media and social media influencers to attend. As well as media relations, BPR managed all social media content for the first three months, which involved creating a social media strategy, all written content and using photography that was taken from the launch party as well as PR photography of dishes, and kitchen staff.

Our Result
BPR achieved an earned media value of over $73.5K
Following the success of the launch party and opening soft launch phase of the restaurant, BPR secured a strong online presence, with an audience totalling 990,000. Editorial was also secured, in restaurant trade publications, print newspapers and local magazines, ranging from restaurant reviews to profile interviews with the Chef and founders. Further success has been measured with the ongoing flow of the restaurant business, with frequent ongoing reservations.