Rosa Mexicano
Background
Rosa Mexicano opened a restaurant on The Parade, Norwood. A vibrant combination of Mexican flavours with delicious-tacos and margaritas coupled with a fun, bright pink setting. After opening their flagship South Australian store last year in Glenelg, owners Navi Sekhon and Harpal Chugh wanted to bring the same energy to the eastern suburbs.
What we did
We worked with the Rosa Mexicano team to plan an exciting opening event. This included managing the invite list and RSVP’s which included a range of councilors, MP’s, businesses, media and content creators. The team also liaised with news networks to arrange a weather cross opportunity. BPR also researched, wrote and pitched a media release about the opening to media.
Our Result
We successfully achieved local media coverage through print, online and TV, launching Rosa Mexicano into Norwood. The launch event, attended by over 100 people including; local businesses, councilors, MP’s, friends, family, media and industry. Extensive media attention through The Advertiser, Glam Adelaide and Adelaide Dining Magazine, as well as a Channel 10 weather cross, was successfully achieved and kicked off a successful opening week for Rosa Mexicano.
