Fleurieu Food Festival 2023
Background
The Fleurieu Food Festival is a journey for the senses that takes place at a range of locations across the Fleurieu Peninsula throughout the month of August. The festival showcases the breadth and depth of the food and beverage producers and businesses that the Fleurieu Peninsula has to offer.
What we did
BPR created a strategic PR plan that would garner coverage from South Australian TV, online, print and radio media. PR activities included writing two media releases, curating strategic guest lists for the VIP launch night, sending out event invites and managing event RSVPs. BPR also negotiated two media partners to support the festival, which included NOVA919 and Fiveaa.
Our Result
By securing two Radio media partners, BPR were able to organise plenty of broadcast media coverage including prize giveaways and multiple interviews with producers, local businesses and organisers of the festival. BPR also secured multiple pieces of editorial across print and digital platforms and across social media platforms.
Total media value $162,705
