SALIFE 20 years
Background
SALIFE is the go-to publication for South Australians who love where they live and are active participants in their local communities and in 2023, they celebrated its milestone 20th year. Every year SALIFE host their Absolute Best Awards where they celebrate everything South Australian across a range of categories. In 2023 they combined their Absolute Best Awards with their 20th birthday celebrations. Other Solstice Media events also included InDaily’s 40 under 40 Awards, City Mag 10 Anniversary and Solstice Media Business Awards.
What we did
For each event BPR put together a PR strategy, and guest list of VIPs, influencers and media to attend. BPR liaised with radio producers and journalists for interviews, as well as extending invitations to a curated list of media and influencers to visit the life-sized magazine pop up that was set up in Rundle Mall to promote the event.
Our Result
SA LIFE 20 Years
BPR secured a total reach on social media to a total audience of 307,700 people through the media and influencers we invited to attend the event.
InDaily Business Index Awards
- Generated a total media value of $36.8K
SA Life Regional Showcase awards
- Generated regional editorial to the total media value of $9.5K
InDaily 40 under 40 award
- Generated a total media value of $16K
City Mag 10 Anniversary party
- Generated a total trade media value of $4.7K
SA Life Absolute Best Awards
$56.5K Total media value.
