Burke Urban Investments
Background
In 2018 BPR were appointed by the team at Burke Urban to manage the PR and communications for Newenham in Mount Barker. Newenham was named best residential development at the 2021 UDIA Awards and is the only master-planned development in the Adelaide Hills focusing on larger blocks. This, alongside the premium location, the naturally beautiful environment and focus on timeless design, makes Newenham something special and therefore requires a unique, strategic approach to communications.
What we did
BPR strategically worked with Newenham for four years, as their PR and communications team on a number of projects including the launch of the Linear Trail, multiple land releases, display village, community events, X- Convenience announcement and opening, Kings Baptist Grammar School and the Kitchen Farm Pantry as well as ongoing development communications.
Our Result
Through a strategic mix of local and national media including industry, business, and consumer, BPR have averaged a yearly media value of almost $310,000. BPR also assisted in the submission of awards including the successful 2021 UDIA Marketing Excellence Award.
