Glenelg Ice Cream Festival 2023-24
Background
Run by the City of Holdfast Bay Council the Glenelg Ice Cream Festival transforms Jetty Road into a haven for ice cream lover. The whole area comes alive as the road is closed off for a street party that features live music and on-street dining is set up by several of Jetty Road’s popular restaurants and bars.
What we did
BPR composed a careful PR plan that would strategically target South Australian radio, TV, online and print media. The agency delivered countless print online editorial, as well as securing broadcast interviews on TV and radio. Further event invitations were directed to Social Media influencers to build the social following of the event.
Our Result
In 2023 and 2024 BPR successfully achieved media across online, print and radio in addition to live weather crosses both years. Do we have stats on 2023 media outreach? We were also able to reach an audience of more than 480,000 across social media as a result of the media/influencers invited.
2024 – BPR generated a total media value of $86K