IvyMed Clinic
Background
IvyMed Clinic provides patients with access to specialised advice and treatments for alternative pain management, under the guidance of their regular GP. They have nine Clinics across Australia, including Melbourne, Sydney and South Australia. As a company, the IvyMed Clinicians work hard to advocate a new movement across the country, to find alternative methods to treat acute pain and mental health problems.
What we did
BPR were appointed to launch new Clinics in Gordon, Sydney, Vermont South in Victoria, and in South Australia Pasadena, Prospect, Norwood and Salisbury. For each launch, BPR created strategic PR plan, inviting local media, trade media, and broadcast. This also involved engaging with local Senators and MPs, and researching into key Advocates for change in the areas.
Our Result
We achieved media coverage across online, print, radio ant TV which included multiple whether crosses as well as coverage across multiple News Corp publications.
- South Australia’s first clinic in Pasadena, generated a total media value of $232,906
- Prospect Clinic launch: Total media value that alone amassed to more than $101.8k
- Gordon NSW Opening: Total media value of $42, 600