Projects
Background
The Kyle & Jackie O Show is Australia’s biggest radio show broadcast on KIIS and MIX radio stations. They have been on air together for nearly 20 years and chat to the biggest stars, share the latest gossip, epic stunts, huge giveaways and heartfelt givebacks.
What we did
BPR was engaged to do PR for the Kyle & Jackie O Show for the month of January 2024. The key narrative was that ARN had secured a new extension of the Kyle & Jackie O Show on KISS to Melbourne. BPR put together a media release and approached all national newspapers and celebrity & lifestyle magazines to make the announcement.
Our Result
BPR secured a huge number of national pieces of editorial including Sunday Herald Sun, Sunday Telegraph and Sunday Morning Herald, Canberra Times. Online media including Daily Mail, News.com.au, 9 Honey, 7News.com. au. As well as National magazines including Who Weekly and Women’s Day and New Idea. Total media value inexcess of $1 million.
